Oliver and Meg approached us to build a brand with the intention of setting it apart in the competitive energy drinks market. Aiming at capturing sports, and e-sports markets. Xite Energy at the time also had a very strong pressence in Rally cross, with a strong talented team.
With Xite being a lifestyle brand as much as a drink, it was key to convey a fresh and compelling identity that will reach its audience loud and clear. With extensive research within the energy drink market, sports, and gaming we needed to design a brand that could site in all markets and stand out as a health alternative. With a fresh colour pallete and sharpe angles we created a healthy but invigorating new look.